در مقالات قبل با نام در رابطه با تقسیم بندی کلمات بر اساس موضوع و تاثیر آن ها بر یادگیری و بالا بردن سطح زبان شما صحبت کردیم. در این صفحه نیز بر آن شده ایم تا با تعدادی دیگر از لغات و کالوکیشن های ضروری موضوعات پرتکرار آیلتس لغات موضوعی ایلتس با عنوان تبلیغات در خدمت شما باشیم.
لغات و کالوکیشن های پرتکرار با موضوع تبلیغات Advertisement
یکی از موضوعات پرتکرار آزمون آیلتس که اکنون می خواهیم به آن بپردازیم، موضوع “تبلیغات” می باشد. لغات موضوعی ایلتس با عنوان تبلیغات ممکن است در حالت های مختلف به عنوان سوال مطرح شود. در روز آزمون مکالمه می توانید از کلمات و عبارات پیشنهاد شده لغات موضوعی ایلتس با عنوان تبلیغات که در ادامه آمده اند، کمک بگیرید.
A person who buys goods or uses services
- Advertising agency
A company that creates adverts for other companies
- Advertising budget
The amount of money a company decides to spend on advertising
- Brand loyalty
The degree to which people continue to buy from the same brand or company
- Buy and sell
Often used to refer to the buying and selling of items between individuals
- Call to action
Something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
- Classified ads
Small advertisements often put in a newspaper or magazine by individuals
- To cold call
To call someone with the aim of selling something without them asking you to do so
- Commercial channel
TV channels that make money from showing advertisements
- To go viral
To quickly become extremely popular on the internet through social media
- Junk mail
Unwanted promotional leaflets and letters
- To launch a product
To introduce a new product
- Mass media
Large media outlets like TV, newspapers and magazines
- Niche product
A product that is aimed at a distinct group of people
- To place an advert
To put an advert somewhere
- Press release
Something written by a company for newspapers and magazines and websites to share and publish
- Product placement
To advertise a product by using it as a prop in a TV show or film
- Sales page
A page specifically used to promote a product or service
- To show adverts
To display adverts on TV
- Social media
Websites that enable users to create and share content or to participate in social networking.
- Spam email
Unwanted, promotional email
- Target audience
The people a company want to sell their product or service to
- Word of mouth
Recommendations made by individuals to other individuals about a product of service
- Economy brand
A brand/products with very low prices e.g. supermarket’s own-label goods
- Consideration set
A group of products that a consumer will choose from e.g. a teenager may consider buying trainers from a selection of either Nike, Adidas or puma, etc.
- Brand consideration
A brand that you would think about buying when you look at all the available options
- Brand ambassadors
Someone who represents the brand; the face of the brand because this person has certain qualities that makes the brand appealing
- Post-purchase dissonance
After buying a product the customer is not completely happy because the product was not as good as they thought it would be
A large board on the outside of a building or at the side of the road, used for putting advertisements on.
Small sheet of paper that advertises a product or an event and is given to a large number of people
- To broadcast propaganda
To send out a program on television or radio that may be false or exaggerated in order to gain support for a political leader, a party etc.
- A leading article
A piece of writing which deals with the most important news item of the day.
- Editorial policy
The policy of the newspaper, as decided by the person in charge of producing the newspaper
- Up to the minute
Having the latest information
- Breaking news
Newly received information about an event that is currently taking place
- Online advertising
Advertising a product or service on the internet
- To be swayed by advertisements
To be influenced to buy things as a result of advertising
- To promote their products
To make products popular by advertising them.
- A price war
A situation in which companies or shops continually reduce their prices in order to attract customers away from their competitors
- Prime time television
The hours during which most people are watching TV
- Commercial advertising
Advertising on the radio or television, between or during programs.
A method of selling things and taking orders for sales by telephone
- To slash the prices of products
To reduce the price dramatically
- Market research
The action of collecting information about what people buy
- To buy goods impulsively
To buy things suddenly without any planning and without considering the effects they may have
- Online advertising
Advertising a product or service on the internet
- Celebrity endorsement
A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service
- to make the most of something
To make something appear as good as possible; to exploit something; to get as much out of something as is possible.
نکته مهم در هنگام یادگیری لغات و کالوکیشن های ضروری موضوعات پرتکرار آیلتس این است که باید کلمات را با اصول یاد بگیرید. سعی کنید حتما تلفظ صحیح کلمات را به همراه مثال های مرتبط آن ها در دیکشنری یا گوگل پیدا کنید.
مصاحبه ی مکالمه آزمون آیلتس با موضوع تبلیغات “Advertisement”
برای تسلط بیشتر و بهتر در روز آزمون اسپیکینگ خود سعی کنید با مطالعه نمونه سوالات پرتکرار آزمون با موضوع تبلیغات و تطبیق جواب سوالات با ویژگی های شخصی خود، هرچه بیشتر و بهتر برای امتحان آماده شوید. به لغات و کالوکیشن های ضروری موضوعات پرتکرار آیلتس در پاسخ سوالات دقت کنید و سعی داشته باشید که آن ها را در عبارت به خاطر بسپارید. هم چنین برای تعدادی از لغات، لغات هم معنی آورده شده است. با استفاده از آن ها و تنوع بخشی به پاسخ خود، گرفتن نمره ی بالاتر در آیلتس خود را تضمین کنید.
Describe an advertisement you have seen/heard recently
:You should say
- When and where you saw it
- What was advertised?
- What the contents of the advertisements were
- And explain how you felt about it
:Band 8.5 Sample Answer
We have been bombarded with an array of information every single day. Whether it is newspaper, television or social media like Facebook or LinkedIn, news always has their own way to reach us. One of the most frequent pieces of news I have encountered these past few days was about Echelon Vietnam 2016 – Discover Asia’s Next Dragon.
As an avid Facebook user, I scroll down my newsfeeds board practically every 30 minutes to stay abreast of every latest action within my social network. Admittedly, there are some better things I can do but I just can’t help myself. Therefore, the fact that Echelon Vietnam 2016 repeatedly popped up on my newsfeed really caught my attention. Some of my friends were already “interested” in Echelon official page, others were even “going”. It piqued my interest so much that I paid a visit to their website to figure out what their gig was. As far as I am concerned, Echelon Vietnam 2016 this November is a 2-day international technology and investment event for entrepreneurs and business leaders within and outside Vietnam. It is appealing not only to big tech companies but tech savvy individuals as well. The event aims to reach out to foreign investors, raising funding opportunities and developing the tech and startup community in Vietnam in the era where tech disruptions are leading almost every industry. With some of the most brilliant and world-class speakers, attendees are going to get some food for thought and inspiration during and after the event.
I personally believe that this could be a golden opportunity for Vietnam to shine as a promising land where young and talented engineers, developers and entrepreneurs are thriving non-stop toward a better future, a better life within Vietnam and beyond. If I am able to schedule my time and afford the tickets, I will definitely be there to enjoy the vibe and explore many potentials in this rising industry.